| 000 | 00925nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 000311425 | ||
| 005 | 20190826145437.0 | ||
| 008 | 160916s2016 enka f b 001 0 eng d | ||
| 020 | _a9781138837973 | ||
| 050 | 4 |
_aHF5415.32 _bV473C 2016 |
|
| 100 | 1 |
_aVerhoef, Peter C., _eauthor. |
|
| 245 | 1 | 0 |
_aCreating value with big data analytics : _bmaking smarter marketing decisions / _cPeter Verhoef, Edwin Kooge and Natasha Walk. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2016. |
|
| 300 |
_a316 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 | _aConsumer profiling. | |
| 650 | 0 | _aBig data. | |
| 650 | 0 |
_aMarketing _xData processing. |
|
| 700 | 1 |
_aKooge, Edwin, _eauthor. |
|
| 700 | 1 |
_aWalk, Natasha, _eauthor. |
|
| 946 |
_a81-2 _bNew titles in September 2017 |
||
| 990 |
_aA47060 _b20170911 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c248172 _d248172 |
||