| 000 | 01012nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000311466 | ||
| 005 | 20190826145441.0 | ||
| 008 | 150616s2015 caua f b 001 0 eng d | ||
| 020 | _a9781446280720 | ||
| 050 | 4 |
_aHF5823 _bH324A 2015 |
|
| 100 | 1 |
_aHackley, Christopher E., _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising & promotion / _cChris Hackley and Rungpaka Amy Hackley. |
| 246 | 3 | 0 | _aAdvertising and promotion |
| 264 | 1 |
_aLos Angeles, Calif. : _bSAGE, _c2015 |
|
| 300 |
_a326 pages : _billustrations (chiefly color). |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _xSocial aspects |
|
| 650 | 0 | _aSales promotion | |
| 650 | 0 |
_aAdvertising _xBrand name products |
|
| 700 | 1 |
_aHackley, Rungpaka Amy, _eauthor |
|
| 946 |
_a79-2 _bNew titles in November 2017 |
||
| 990 |
_aA47060 _b20171120 |
||
| 991 |
_aadm _badv |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c248199 _d248199 |
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