000 00913nam a2200301 a 4500
001 000311536
005 20190826145451.0
008 110331s2011 enka f b 001 0 eng d
020 _a9782940411566
050 4 _aHF5823
_bB877F 2011
100 1 _aBurtenshaw, Ken
245 1 4 _aThe fundamentals of creative advertising /
_cKen Burtenshaw, Nik Mahon, Caroline Barfoot.
250 _a2nd ed.
260 _aLondon :
_bAVA Publishing,
_cc2011.
300 _a183 p. :
_bill. (chiefly col.).
490 1 _aAVA academia series
490 1 _aAVA fundamentals series
504 _aIncludes bibliographical references and index
650 0 _aAdvertising
650 0 _aAdvertising campaigns
650 0 _aCommercial art
700 1 _aMahon, Nik.
700 1 _aBarfoot, Caroline
946 _a88-2
_bNew titles in February 2017
990 _aA54083
_b20170215
991 _aadm
_badv
942 _2lcc
_cBK
999 _c248259
_d248259