000 | 00913nam a2200301 a 4500 | ||
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001 | 000311536 | ||
005 | 20190826145451.0 | ||
008 | 110331s2011 enka f b 001 0 eng d | ||
020 | _a9782940411566 | ||
050 | 4 |
_aHF5823 _bB877F 2011 |
|
100 | 1 | _aBurtenshaw, Ken | |
245 | 1 | 4 |
_aThe fundamentals of creative advertising / _cKen Burtenshaw, Nik Mahon, Caroline Barfoot. |
250 | _a2nd ed. | ||
260 |
_aLondon : _bAVA Publishing, _cc2011. |
||
300 |
_a183 p. : _bill. (chiefly col.). |
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490 | 1 | _aAVA academia series | |
490 | 1 | _aAVA fundamentals series | |
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aAdvertising | |
650 | 0 | _aAdvertising campaigns | |
650 | 0 | _aCommercial art | |
700 | 1 | _aMahon, Nik. | |
700 | 1 | _aBarfoot, Caroline | |
946 |
_a88-2 _bNew titles in February 2017 |
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990 |
_aA54083 _b20170215 |
||
991 |
_aadm _badv |
||
942 |
_2lcc _cBK |
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999 |
_c248259 _d248259 |