| 000 | 00975nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 000312309 | ||
| 005 | 20190826145642.0 | ||
| 008 | 161227s2017 si a f b 000 0 eng d | ||
| 020 | _a9789813201965 | ||
| 050 | 4 |
_aHF5415.1265 _bK674M 2017 |
|
| 100 | 1 |
_aKotler, Philip, _eauthor |
|
| 245 | 1 | 0 |
_aMarketing for competitiveness : _bAsia to the world in the age of digital consumers / _cPhilip Kotler, Hermawan Kartajaya, Hooi Den Huan. |
| 264 | 4 |
_aSingapore : _bWorld Scientific Publishing, _c©2017 |
|
| 300 |
_axiv, 288 page : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references | ||
| 650 | 4 | _aMarketing | |
| 650 | 4 |
_aInternet Marketing _zAsia |
|
| 700 | 1 |
_aKartajaya, Hermawan, _eauthor |
|
| 700 | 1 |
_aHooi, Den Huan, _eauthor |
|
| 946 |
_a87-2 _bNew titles in March 2017 |
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| 990 |
_aA47060 _b20170328 |
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| 991 |
_aadm _bmar |
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| 942 |
_2lcc _cBK |
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| 999 |
_c248785 _d248785 |
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