000 00816nam a2200253 a 4500
001 000312520
005 20190826145656.0
008 170127s2013 xxka f b 001 0 eng d
020 _a9780230378193
050 4 _aHF5415
_bS778M 2013
100 1 _aStroud, Dick
245 1 0 _aMarketing to the ageing consumer :
_bthe secrets to building an age-friendly business /
_cby Dick Stroud, Kim Walker.
260 _aBasingstoke :
_bPalgrave Macmillan,
_c2013.
300 _a251 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aMarketing
650 0 _aMiddle-aged consumers
_xAttitudes
650 0 _aOlder consumers
_xAttitudes
700 1 _aWalker, Kim
946 _a67-2
_bNew titles in February 2019
990 _aA47060
_b20190215
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c248861
_d248861