000 | 00992nam a2200313 i 4500 | ||
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001 | 000312894 | ||
003 | Th-BaBU | ||
040 |
_aTh-BaBU _cTh-BaBU |
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005 | 20200507150614.0 | ||
008 | 141121s2015 si a f b 001 0 eng d | ||
020 | _a9789814575119 | ||
050 | 4 |
_aHF5823 _bB442A 2015 |
|
100 | 1 |
_aBelch, George E., _eauthor. |
|
245 | 1 | 4 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
250 | _a10e, Global edition | ||
264 | 1 |
_aSingapore : _bMcGraw-Hill Education, _c2015. |
|
300 |
_axxxvi, 842 pages : _bcolour illustrations. |
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336 |
_atext _2rdacontent. |
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337 |
_aunmediated _2rdamedia. |
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338 |
_avolume _2rdacarrier. |
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650 | 0 | _aAdvertising | |
650 | 0 | _aSales promotion | |
650 | 0 | _aCommunication in marketing | |
700 | 1 |
_aBelch, Michael A., _eauthor. |
|
946 |
_a85-2 _bNew titles in May 2017 |
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990 |
_aA47060 _b20170508 |
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991 |
_aadm _badv |
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942 |
_2lcc _cBK |
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999 |
_c249054 _d249054 |