| 000 | 01136nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000313054 | ||
| 005 | 20190826145749.0 | ||
| 008 | 170325s2015 at a f b 001 0 eng d | ||
| 020 | _a9781133434801 | ||
| 050 | 4 |
_aHF5837 _bP373A 2015 |
|
| 100 | 1 |
_aParente, Donald, _eauthor |
|
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente, Kirsten L. Strausbaugh-Hutchinson. |
| 246 | 3 | 0 | _aGuide to marketing communication plans |
| 250 | _aFifth edition | ||
| 264 | 4 |
_aAustralia : _bCengage Learning, _c©2015 |
|
| 300 |
_axxiii, 401 pages : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aPrevious edition: 2006 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising campaigns | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aStrausbaugh-Hutchinson, Kirsten L., _eauthor |
|
| 946 |
_a85-2 _bNew titles in May 2017 |
||
| 990 |
_aA47060 _b20170509 |
||
| 991 |
_aadm _badv |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c249149 _d249149 |
||