| 000 | 00912nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 000313069 | ||
| 005 | 20190826145752.0 | ||
| 008 | 120820s2013 nyua f b 001 0 eng d | ||
| 020 | _a9780415657884 | ||
| 050 | 0 |
_aHF5415.125 _bB362M 2013 |
|
| 100 | 1 |
_aBanasiewicz, Andrew D., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing database analytics : _btransforming data for competitive advantage / _cAndrew D. Banasiewicz. |
| 264 | 1 |
_aNew York, N.Y. : _bRoutledge, _c2013. |
|
| 300 |
_axix, 376 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDatabases. |
|
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 0 | _aDatabase management. | |
| 946 |
_a85-2 _bNew titles in May 2017 |
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| 990 |
_aA47060 _b20170504 |
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| 991 |
_aadm _bmar |
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| 942 |
_2lcc _cBK |
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| 999 |
_c249162 _d249162 |
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