| 000 | 00983nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 000313187 | ||
| 005 | 20190826145801.0 | ||
| 008 | 160411s2016 nyua f b 001 0 eng d | ||
| 020 | _a9781119145875 | ||
| 050 | 4 |
_aHF5415.127 _bS647E 2016 |
|
| 100 | 1 |
_aSmith, Kerry, _d1963- , _eauthor. |
|
| 245 | 1 | 0 |
_aExperiential marketing : _bsecrets, strategies, and success stories from the world's greatest brands / _cKerry Smith, Dan Hanover : featuring case studies from event marketer magazine. |
| 264 | 4 |
_aHoboken, N.J. : _bWiley, _c©2016 |
|
| 300 |
_aix, 214 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aTarget marketing | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aHanover, Dan, _d1973- , _eauthor |
|
| 946 |
_a85-2 _bNew titles in May 2017 |
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| 990 |
_aA47060 _b20170523 |
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| 991 |
_aadm _bmar |
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| 942 |
_2lcc _cBK |
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| 999 |
_c249213 _d249213 |
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