000 00938nam a2200277 i 4500
001 000313215
005 20190826145804.0
008 170405s2016 maua f b 001 0 eng d
020 _a9781625278456
050 4 _aHF5415.13
_bS933A 2016
100 1 _aSweetwood, Adele,
_eauthor
245 1 4 _aThe analytical marketer :
_bhow to transform your marketing organization /
_cAdele Sweetwood.
264 4 _aBoston, Mass. :
_bHarvard Business Review Press,
_c©2016
300 _axi, 180 pages :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xTechnological innovations.
650 0 _aMarketing
_xManagement.
650 0 _aQuantitative research.
946 _a85-2
_bNew titles in May 2017
990 _aA47060
_b20170524
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c249231
_d249231