000 | 00938nam a2200277 i 4500 | ||
---|---|---|---|
001 | 000313215 | ||
005 | 20190826145804.0 | ||
008 | 170405s2016 maua f b 001 0 eng d | ||
020 | _a9781625278456 | ||
050 | 4 |
_aHF5415.13 _bS933A 2016 |
|
100 | 1 |
_aSweetwood, Adele, _eauthor |
|
245 | 1 | 4 |
_aThe analytical marketer : _bhow to transform your marketing organization / _cAdele Sweetwood. |
264 | 4 |
_aBoston, Mass. : _bHarvard Business Review Press, _c©2016 |
|
300 |
_axi, 180 pages : _billustrations. |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xTechnological innovations. |
|
650 | 0 |
_aMarketing _xManagement. |
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650 | 0 | _aQuantitative research. | |
946 |
_a85-2 _bNew titles in May 2017 |
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990 |
_aA47060 _b20170524 |
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991 |
_aadm _bmar |
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942 |
_2lcc _cBK |
||
999 |
_c249231 _d249231 |