| 000 | 01232nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000313322 | ||
| 005 | 20190826145812.0 | ||
| 008 | 170509s2016 sz a f b 101 0 und d | ||
| 020 | _a9783319118147 | ||
| 050 | 4 |
_aHF5411 _bA222L 2014 |
|
| 111 | 1 |
_aAcademy of Marketing Science (AMS) Annual Conference _d(2014) |
|
| 245 | 0 | 0 |
_aLet's get engaged! crossing the threshold of marketing's engagement era : _bproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / _cMichael W. Obal, Nina Krey, Christian Bushardt editors. |
| 264 | 4 |
_aCham : _bSpringer, _c©2016 |
|
| 300 |
_axxv, 896 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aDevelopments in marketing science: Proceedings of the Academy of Marketing Science | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _vCongresses |
|
| 650 | 0 |
_aSocial media _xMarketing _vCongresses |
|
| 700 | 1 |
_aObal, Michael W., _eeditor |
|
| 700 | 1 |
_aKrey, Nina, _eeditor |
|
| 700 | 1 |
_aBushardt, Christian, _eeditor |
|
| 946 |
_a82-2 _bNew titles in August 2017 |
||
| 990 |
_aA47060 _b20170816 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c249273 _d249273 |
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