| 000 | 00999nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000313367 | ||
| 003 | Th-BaBU | ||
| 005 | 20230930162302.0 | ||
| 008 | 150601s2016 maua f b 001 0 eng d | ||
| 020 | _a9781292092621 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 050 | 4 |
_aHF5415.13 _bK674M 2016 |
|
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a15th ed. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c2016 |
|
| 300 |
_a714 pages : _bcolour illustrations |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- , _eauthor. |
|
| 942 |
_2lcc _cBK |
||
| 990 |
_aA47060 _b20230905 |
||
| 991 |
_aadm _bmar |
||
| 999 |
_c249301 _d249301 |
||