000 01037nam a2200313 i 4500
001 000313441
005 20190826145830.0
008 170614s2016 nyua f b 001 0 eng d
020 _a9781501300028
050 4 _aHD9940.A2
_bH362B 2016
100 1 _aHancock, Joseph,
_eauthor.
245 1 0 _aBrand/story :
_bcases and explorations in fashion branding /
_cJoseph Hancock.
250 _aSecond edition.
264 1 _aNew York, N.Y. :
_bFairchild Books, an imprint of Bloomsburg Publishing Inc.,
_c2016.
300 _axix, 206 pages :
_bcolour illustrations.
336 _atext
_2rdacontent
337 _aunmediated
_2reamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index
650 0 _aFashion merchandising.
650 0 _aAdvertising
_xFashion.
650 0 _aBranding (Marketing)
650 0 _aAdvertising
_xBrand name products.
946 _a74-2
_bNew titles in April 2018
990 _aA47060
_b20180402
991 _afia
_bfas
991 _asoc
_bman
942 _2lcc
_cBK
999 _c249358
_d249358