000 00961nam a2200301 i 4500
001 000313726
005 20190826145852.0
008 170804s2016 at a f b 001 0 eng d
020 _a9781133602446
050 4 _aGV716
_bK373S 2016
100 1 _aKaser, Ken,
_eauthor
245 1 0 _aSports and entertainment marketing /
_cKen Kaser, Dotty Boen Oelkers.
250 _aFourth edition
264 4 _aAustralia :
_bSouth-Western/Cengage Learning,
_c©2016.
300 _aix, 440 pages :
_billustrations (chiefly color).
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index
650 0 _aSports
_xMarketing
650 0 _aEntertainment events
_xMarketing
700 1 _aOelkers, Dotty Boen,
_eauthor
946 _a80-2
_bNew titles in October 2017
990 _aA47060
_b20171020
991 _aant
_brec
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c249458
_d249458