| 000 | 01265nam a2200349 i 4500 | ||
|---|---|---|---|
| 003 | Th-BaBU | ||
| 001 | 000315644 | ||
| 005 | 20200318201930.0 | ||
| 008 | 131029s2019 nk a f b 000 0 eng d | ||
| 020 | _a9780062388414 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 050 | 0 |
_aHF5415.1255 _bR679A 2019 |
|
| 100 | 1 |
_aSutherland, Rory, _d1967- , _eauthor |
|
| 245 | 1 | 0 |
_aAlchemy : _bthe dark art and curious science of creating magic in brands, business, and life / _cRory Sutherland |
| 250 | _aFirst U.S. edition | ||
| 264 | 1 |
_aNew York, N.Y. : _bWilliam Morrow, _c2019 |
|
| 300 |
_axiv, 362 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _a"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBranding (Marketing) _xPsychological aspects |
|
| 650 | 0 |
_aMarketing _xPsychological aspects |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 0 | _aSuccess in business | |
| 946 |
_a57-2 _bNew titles in December 2019 |
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| 990 |
_aA37125 _b20191206 |
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| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c250303 _d250303 |
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