| 000 | 01018nam0a22003010a04500 | ||
|---|---|---|---|
| 001 | 000161665 | ||
| 003 | Th-BaBU | ||
| 005 | 20200427164733.0 | ||
| 008 | s2009 xxua fnb000 00| 0neng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9780981941516 | ||
| 035 | _a2011003765 | ||
| 050 | 4 |
_aHF5822 _bB562M |
|
| 100 | 1 | _aBlock, Martin P. | |
| 245 | 1 | 0 |
_aMedia generations : _bmedia allocation in a consumer-controlled marketplace / _cMartin P. Block, Don E. Schultz & BIGresearch |
| 260 |
_aWorthington, Ohio : _bProsper , _cc2009 |
||
| 300 |
_a128 p. : _bill. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 0 |
_aConsumers _xAttitudes |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aAdvertising media planning | |
| 700 | 1 | _aSchultz, Don E. | |
| 710 | 2 | _aBIGresearch (Firm) | |
| 990 |
_aA37125 _bSep 14 2011 10:01AM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c250528 _d250528 |
||