000 | 00999nam a2200289 a 4500 | ||
---|---|---|---|
001 | 000161400 | ||
003 | Th-BaBU | ||
005 | 20200428133646.0 | ||
008 | 150610s2012 maua f b 001 0 eng d | ||
040 |
_aTh-BaBU _cTh-BaBU |
||
020 | _a9780132163644 | ||
035 | _a2011003314 | ||
050 | 4 |
_aHF5823 _bM674A 2012 |
|
100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
246 | 3 | 0 |
_aAdvertising and IMC : _bprinciples and practice |
250 | _a9th ed. | ||
260 |
_aBoston, Mass. : _bPrentice Hall, _cc2012 |
||
300 |
_a657 p. : _bill. (chiefly col.) |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aAdvertising | |
700 | 1 |
_aMitchell, Nancy, _d1950- |
|
700 | 1 |
_aWells, William, _d1926- |
|
990 |
_aA40064 _bAug 18 2011 9:25AM |
||
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c250533 _d250533 |