| 000 | 01129nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000315005 | ||
| 003 | Th-BaBU | ||
| 005 | 20200507151143.0 | ||
| 008 | 141121s2018 nyua f b 001 0 eng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9781259921698 | ||
| 050 | 4 |
_aHF5823 _bB442A 2018 |
|
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- , _eauthor |
|
| 245 | 1 | 4 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge Belch and Michael Belch |
| 250 | _aEleventh edition, McGraw-Hill Education International edition | ||
| 264 | 4 |
_aNew York, N.Y. : _bMcGraw Hill Education, _c©2018. |
|
| 300 |
_axxxvi, 842 pages : _bcolour illustrations. |
||
| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
||
| 338 |
_avolume _2rdacarrier. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aBelch, Michael A., _eauthor. |
|
| 946 |
_a68-2 _bNew titles in January 2019 |
||
| 990 |
_aA47060 _b20190114 |
||
| 991 |
_aadm _badv |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c250606 _d250606 |
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