000 00965nam a2200301 i 4500
001 315829
003 Th-BaBU
005 20220517122723.0
008 200903s2018 nyua|||f b||| 001 0 eng d
020 _a9781138737518
050 4 _aHF5416.5
_bN334S 2018
100 _aNagle, Thomas T.,
_d1951- ,
_eauthor.
040 _aTh-BaBU
_cTh-BaBU
245 1 4 _aThe strategy and tactics of pricing :
_ba guide to growing more profitably /
_cThomas T. Nagle, Georg Muller.
250 _asixth edition.
264 4 _aNew York :
_bRoutledge Taylor & Francis group.
_c©2018
300 _axiv, 331 pages :
_billustrations.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aPricing.
650 0 _aMarketing
_xDecision making
700 1 _aMuller, Georg,
_eeditor.
990 _aA33069
_b20220517
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c250778
_d250778