000			02550nam a2200325 i 4500
003			TH-BaBU
005			20210608112221.0
008			190328t20192019enka b 001 0 eng d
020			_a9781787562929 _qhardcover
020			_qelectronic publication _a9781787562936
020			_qelectronic book _a9781787562912
040			_aYDX _beng _cTH-BaBU
050	0	0	_aG155.A1 _bT687 2019
245	0	0	_aTourism planning and destination marketing / _cedited by Mark Anthony Camilleri.
250			_aFirst edition.
264		1	_aBingley, UK : _bEmerald publishing, _c2019.
264		4	_c©2019
300			_a1 online resource
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographic reference and index.
505	0	0	_tThe planning and development of the tourism product / _rMark Anthony Camilleri -- _tThe creation and delivery of experiential value in hospitatlity / _rMartina G. Gallarza, Nerea de Diego-Velasco -- _tPlog's model of personality-based psychographic traits in tourism: a review of empirical research / _rOliver Cruz-Milán -- _tCoopetition for destination marketing: the scope of forging relationships with competitors / _rRauno Rusko -- _tThe residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / _rJosé Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- _tMarketing sustainable tourism: principles and practice / _rDanielle Eiseman -- _tEnriching cultural experiences from rural tourism: case studies from Japan / _rSoniya Billore -- _tThe internet-based marketing of ecotourism: are ecotourists really getting what they want? / _rMarta Massi, Alessandro De Nisco -- _tThe 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / _rLarissa Neuburger, Julia Beck, Roman egger -- _tOrganizing festivals, events and activities for destination marketing / _rAntonio Botti, Antonella Monda, Massimiliano Vesci -- _tThe strategic management of events for destination marketing / _rAntonella Capriello -- _tThe use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / _rClara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
650		0	_aTourism _xPlanning.
650		0	_aTourism _xMarketing.
650		0	_aPlace marketing.
700	1		_aCamilleri, Mark Anthony, _d1976- _eeditor.
856	4	1	_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1844016 _zElectronic Resources
942			_2lcc _cEB
999			_c251021 _d251021