000 02656nam a22003497i 4500
999 _c251031
_d251031
003 TH-BaBU
005 20210608145515.0
008 161201s2021 enka e b 001 0 eng d
020 _a9781789664457
_qhardback
020 _a9781789664423
_qpaperback
020 _a9781789664430
_qebook
040 _aBTCTA
_beng
_cTH-BaBU
050 0 0 _aHF5548.32
_bC769E 2021
100 1 _aCroxen-John, Dan,
_eauthor.
245 1 0 _aE-commerce website optimization :
_bwhy 95 per cent of your website visitors don't buy and what you can do about it /
_cDan Croxen-John and Johann van Tonder.
246 3 _aElectronic commerce website optimization
250 _aSecond edition
264 1 _aLondon, United Kingdom :
_bKogan Page,
_c2021
300 _a1 online resource
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aFor those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
650 0 _aElectronic commerce.
650 0 _aElectronic data interchange.
650 0 _aWeb sites
_xDesign.
700 1 _aVan Tonder, Johann,
_eauthor.
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2689244
_zElectronic Resources
942 _2lcc
_cEB