000 | 02656nam a22003497i 4500 | ||
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999 |
_c251031 _d251031 |
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003 | TH-BaBU | ||
005 | 20210608145515.0 | ||
008 | 161201s2021 enka e b 001 0 eng d | ||
020 |
_a9781789664457 _qhardback |
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020 |
_a9781789664423 _qpaperback |
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020 |
_a9781789664430 _qebook |
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040 |
_aBTCTA _beng _cTH-BaBU |
||
050 | 0 | 0 |
_aHF5548.32 _bC769E 2021 |
100 | 1 |
_aCroxen-John, Dan, _eauthor. |
|
245 | 1 | 0 |
_aE-commerce website optimization : _bwhy 95 per cent of your website visitors don't buy and what you can do about it / _cDan Croxen-John and Johann van Tonder. |
246 | 3 | _aElectronic commerce website optimization | |
250 | _aSecond edition | ||
264 | 1 |
_aLondon, United Kingdom : _bKogan Page, _c2021 |
|
300 | _a1 online resource | ||
336 |
_atext _2rdacontent |
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336 |
_astill image _2rdacontent |
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337 |
_acomputer _2rdamedia |
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338 |
_aonline resource _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
520 | _aFor those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce. | ||
650 | 0 | _aElectronic commerce. | |
650 | 0 | _aElectronic data interchange. | |
650 | 0 |
_aWeb sites _xDesign. |
|
700 | 1 |
_aVan Tonder, Johann, _eauthor. |
|
856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2689244 _zElectronic Resources |
942 |
_2lcc _cEB |