| 000 | 00977nam a22002654a 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20210915173852.0 | ||
| 008 | 020514s2003 mau b 001 0 eng d | ||
| 020 | _a9781578515226 | ||
| 020 | _a9780585440804 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
||
| 050 | 4 |
_aHF5415 _b.R5416 2003 |
|
| 100 | 1 | _aRicci, Ron. | |
| 245 | 1 | 0 |
_aMomentum _h[electronic resource] : _bhow companies become unstoppable market forces / _cRon Ricci, John Volkmann. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2003 |
||
| 300 | _a1 online resource | ||
| 505 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aVolkmann, John. | |
| 856 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=79101&site=ehost-live&scope=site _zElectronic Resources |
||
| 942 |
_2lcc _cEB |
||
| 999 |
_c251643 _d251643 |
||