000 01075nam a22002774a 4500
003 TH-BaBU
005 20220126162853.0
008 040217s2004 caua b 001 0 eng d
020 _a9780787968571
020 _a9780787974398 (electronic bk.)
040 _aDLC
_cTH-BaBU
050 0 0 _aHF1416
_b.G554 2004
245 0 4 _aThe global market
_h[electronic resource] :
_bdeveloping a strategy to manage across borders /
_cJohn Quelch, Rohit Deshpande, editors.
250 _a1st ed.
260 _aSan Francisco :
_bJossey-Bass,
_cc2004.
300 _a1 online resource
490 0 _aThe Jossey-Bass business & management series
504 _aIncludes bibliographical references (p. 361-386) and index.
650 0 _aExport marketing
_xManagement.
650 0 _aInternational business enterprises
_xMarketing.
650 0 _aGlobalization.
700 1 _aQuelch, John A.,
_eed.
700 1 _aDeshpande, Rohit.,
_eed.
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=110095&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c251683
_d251683