| 000 | 01053nam a22002774a 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20220323153823.0 | ||
| 008 | 030917s2004 njua b 001 0 eng d | ||
| 020 | _a9780471485902 | ||
| 020 | _a9780471656418 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
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| 050 | 0 | 0 |
_aHF5415.5 _b.P458 2004 |
| 100 | 1 | _aPeppers, Don. | |
| 245 | 1 | 0 |
_aManaging customer relationships _h[electronic resource] : _ba strategic framework / _cDon Peppers, Martha Rogers. |
| 260 |
_aHoboken, New Jersey : _bWiley, _cc2004. |
||
| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aMarketing information systems. | |
| 650 | 0 |
_aInformation storage and retrieval systems _xMarketing. |
|
| 700 | 1 |
_aRogers, Martha, _d1952- |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=111551&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c251779 _d251779 |
||