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| 999 |
_c251899 _d251899 |
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| 003 | TH-BaBU | ||
| 005 | 20210927132656.0 | ||
| 008 | 991213s2014 enk b 001 0 eng d | ||
| 020 | _a9780805833829 | ||
| 020 | _a9780585365473 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
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_aPN1992.8.A32 _bR47 2014 |
| 245 | 0 | 0 |
_aResearch in media promotion _h[electronic resource] / _cedited by Susan Tyler Eastman. |
| 260 |
_aLondon : _bRoutledge, _c2014. |
||
| 300 | _a1 online resource. | ||
| 490 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _xTelevision programs _zUnited States. |
|
| 700 | 1 |
_aEastman, Susan Tyler. _eed. |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=45888&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||