| 000 | 00955nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c252628 _d252628 |
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| 003 | TH-BaBU | ||
| 005 | 20211020144233.0 | ||
| 008 | 010306s2015 nyua b 001 0 eng d | ||
| 020 | _a9780071364157 | ||
| 020 | _a9780071381185 (electronic bk.) | ||
| 040 |
_aORX _cTH-BaBU |
||
| 050 | 0 | 0 |
_aHF5415.15 _b.M334 2015 |
| 100 | 1 | _aMark, Margaret. | |
| 245 | 1 | 4 |
_aThe hero and the outlaw _h[electronic resource] : _bbuilding extraordinary brands through the power of archetypes / _cMargaret Mark and Carol S. Pearson. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2015 |
||
| 300 | _a1 online resource. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aPearson, Carol, _d1944- |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=63620&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||