| 000 | 00897nam a22002534a 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20211028193356.0 | ||
| 008 | 030116s2003 enk b 001 0 eng d | ||
| 020 | _a9780749439279 | ||
| 020 | _a9780585450377 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
||
| 050 | 4 |
_aHD69.B7 _bH345 2003 |
|
| 100 | 1 | _aHaig, Matt. | |
| 245 | 1 | 0 |
_aBrand failures _h[electronic resource] / _cMatt Haig. |
| 260 |
_aLondon : _bKogan Page, _c2003. |
||
| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand loyalty. | |
| 650 | 0 | _aBrand choice. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html |
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81881&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c252856 _d252856 |
||