000 00800nam a22002174a 4500
999 _c253591
_d253591
003 TH-BaBU
005 20220315161457.0
008 010410s2002 enka b 001 0 eng d
020 _a9780415230407
020 _a9780203466919 (electronic bk.)
040 _aDLC
_cTH-BaBU
050 0 0 _aHF5415.123
_b.V37 2002
100 1 _aVarey, Richard J.,
_d1955-
245 1 0 _aMarketing communication
_h[electronic resource] :
_bprinciples and practice /
_cRichard J. Varey.
260 _aLondon ;
_bRoutledge,
_c2002.
300 _a1 online resource.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=72157&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB