| 000 | 00891nam a22002294a 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20220329120801.0 | ||
| 008 | 021213s2003 nju b 001 0 eng d | ||
| 020 | _a9780471263661 | ||
| 020 | _a9780471432883 (electronic bk.) | ||
| 040 |
_aTH-BaBU _cTH-BaBU |
||
| 050 | 4 |
_aHD69.B7 _bL486 2003 |
|
| 100 | 1 |
_aLevine, Michael, _d1954- |
|
| 245 | 1 | 2 |
_aA branded world _h[electronic resource] : _badventures in public relations and the creation of superbrands / _cMichael Levine. |
| 260 |
_aHoboken, N.J. : _bJ. Wiley, _cc2003. |
||
| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _zUnited States. |
|
| 650 | 0 |
_aPublic relations _zUnited States. |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=82573&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c253910 _d253910 |
||