000 | 00896cam a22002414a 4500 | ||
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003 | TH-BaBU | ||
005 | 20221109110603.0 | ||
008 | 021204s2003 nyua b 001 0 eng d | ||
020 | _a9780814407417 | ||
020 | _a9780814427224 (electronic bk.) | ||
040 |
_aDLC _cTH-BaBU |
||
050 | 0 | 0 |
_aHD69.B7 _bS65 2003 |
100 | 1 | _aSolomon, Michael R. | |
245 | 1 | 0 |
_aConquering consumerspace _h[electronic resource] : _bmarketing strategies for a branded world / _cMichael R. Solomon. |
260 |
_aNew York, N.Y. : _bAMACOM _cc2003. |
||
300 | _a1 online resource | ||
504 | _aIncludes bibliographical references (p. 251-265) and index. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aConsumers' preferences. | |
650 | 0 | _aCustomer relations. | |
856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=86803&site=ehost-live&scope=site _zElectronic Resources |
942 |
_2lcc _cEB |
||
999 |
_c254964 _d254964 |