000 00896cam a22002414a 4500
003 TH-BaBU
005 20221109110603.0
008 021204s2003 nyua b 001 0 eng d
020 _a9780814407417
020 _a9780814427224 (electronic bk.)
040 _aDLC
_cTH-BaBU
050 0 0 _aHD69.B7
_bS65 2003
100 1 _aSolomon, Michael R.
245 1 0 _aConquering consumerspace
_h[electronic resource] :
_bmarketing strategies for a branded world /
_cMichael R. Solomon.
260 _aNew York, N.Y. :
_bAMACOM
_cc2003.
300 _a1 online resource
504 _aIncludes bibliographical references (p. 251-265) and index.
650 0 _aBranding (Marketing)
650 0 _aConsumers' preferences.
650 0 _aCustomer relations.
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=86803&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c254964
_d254964