| 000 | 01103nam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20230323103513.0 | ||
| 008 | 141002s2015 enka b 001 0 eng d | ||
| 020 | _a9780415749114 | ||
| 040 |
_aDLC _beng _cTH-BaBU |
||
| 050 | 4 |
_aHF5415.1255 _bL43S 2015 |
|
| 100 | 1 |
_aLee, Alvin, _eauthor |
|
| 245 | 0 | 4 |
_aThe strategy of global branding and brand equity / _cAlvin Lee [and three others] |
| 264 | 1 |
_aLondon : _bRoutledge, _c2015. |
|
| 300 |
_axviii, 221 pages : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aBrand name products | |
| 700 | 1 |
_aYang, Jinchao, _eauthor |
|
| 700 | 1 |
_aMizerski, Richard, _eauthor |
|
| 700 | 1 |
_aLambert, Claire, _eauthor |
|
| 990 |
_aA33069 _b20230323 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c255693 _d255693 |
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