000 00999nam a22002654a 4500
003 TH-BaBU
005 20230325164040.0
008 031010s2004 enka# b 001 0 eng d
020 _a9780470862117
020 _a9780470862124 (electronic bk.)
040 _aTH-BaBU
_cTH-BaBU
050 4 _aHD69.B7
_bT393 2004
100 1 _aTaylor, David,
_d1964-
245 1 0 _aBrand stretch
_h[electronic resource] :
_bwhy 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
_cby David Taylor
246 1 8 _aBrandstretch
260 _aChichester :
_bWiley,
_cc2004
300 _a1 online resource.
504 _aIncludes bibliographical references and index
650 0 _aBrand name products
_xManagement
650 0 _aBranding (Marketing)
650 0 _aBrand name products
_xValuation
_xManagement
650 0 _aProduct management
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=107010&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c255767
_d255767