000 00931cam a2200277 i 4500
001 18378952
003 TH-BaBU
005 20230825163038.0
008 141120s2015 maua | f b 001 0 eng d
020 _a9781629560373
040 _aTH-BaBU
_cTH-BaBU
050 0 0 _aHF5415
_bP664M 2015
100 1 _aPopky, Linda J.
245 1 0 _aMarketing above the noise :
_bachieve strategic advantage with marketing that matters /
_cLinda J. Popky.
264 1 _aBrookline, MA :
_bBibliomotion,
_c2015.
300 _axviii, 204 pages :
_billustrations
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
942 _2lcc
_cBK
990 _aA40063
_b20230824
991 _asoc
_bman
999 _c256482
_d256482