| 000 | 01001nam a2200277Ii 4500 | ||
|---|---|---|---|
| 003 | TH-BaBU | ||
| 005 | 20240709121303.0 | ||
| 008 | 190204s2019 sz fob 001 0 eng d | ||
| 040 |
_aN$T _beng _erda _cTH-BaBU |
||
| 020 | _a9783030119119 (electronic bk.) | ||
| 020 | _a9783030119102 | ||
| 050 | 4 |
_aHF5415.32 _bR344C 2019 |
|
| 100 | 0 |
_aRajagopal, _d1957-, _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary Marketing Strategy : _bAnalyzing Consumer Behavior to Drive Managerial Decision Making / _cRajagopal. |
| 264 | 4 |
_aCham : _bPalgrave Macmillan, _c©2019. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aDecision making. | |
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 1 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2015243 _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c257094 _d257094 |
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