Aaker, David A.
Strategic market management / David A. Aaker - 3rd ed. - New York, N.Y. : Wiley, c1992 - 394 p. : ill.
Includes bibliographical references and index
0471532533
MARKETING--MANAGEMENT
HF5415.13 / A243S 1992
Strategic market management / David A. Aaker - 3rd ed. - New York, N.Y. : Wiley, c1992 - 394 p. : ill.
Includes bibliographical references and index
0471532533
MARKETING--MANAGEMENT
HF5415.13 / A243S 1992