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Strategic market management / David A. Aaker

By: Aaker, David A.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c1992Edition: 3rd ed.Description: 394 p. : ill.ISBN: 0471532533.Call No.: HF5415.13 A243S 1992 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.13 A243S 1992 (Browse shelf) Available 200309190097

Includes bibliographical references and index

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