McCarthy, E. Jerome
Basic marketing : a managerial approach / by E. Jerome McCarthy and William D. Perreault - 8th ed. - Homewood, Ill. : Irwin, 1984 - 841 p.
MARKETING
HF5415 / M322B
Basic marketing : a managerial approach / by E. Jerome McCarthy and William D. Perreault - 8th ed. - Homewood, Ill. : Irwin, 1984 - 841 p.
MARKETING
HF5415 / M322B