000 -LEADER |
fixed length control field |
00826nam0a22002050a04500 |
001 - CONTROL NUMBER |
control field |
000026569 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190419110530.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1984 xxu fnx000 000 0neng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001026892 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
M322B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
245 10 - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a managerial approach / |
Statement of responsibility, etc. |
by E. Jerome McCarthy and William D. Perreault |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Homewood, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1984 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
841 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |