Tellis, Gerard J. 1950-
Advertising and sales promotion strategy / Gerard J. Tellis - Reading, Mass. : Addison-Wesley, c1998 - 483 p. : ill. (some col.)
Includes bibliographical references and index
0321014111
ADVERTISING
SALES PROMOTION
MARKETING--MANAGEMENT
HF5823 / T444A
Advertising and sales promotion strategy / Gerard J. Tellis - Reading, Mass. : Addison-Wesley, c1998 - 483 p. : ill. (some col.)
Includes bibliographical references and index
0321014111
ADVERTISING
SALES PROMOTION
MARKETING--MANAGEMENT
HF5823 / T444A