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Advertising and sales promotion strategy / Gerard J. Tellis

By: Tellis, Gerard J, 1950-.
Material type: materialTypeLabelBookPublisher: Reading, Mass. : Addison-Wesley, c1998Description: 483 p. : ill. (some col.).ISBN: 0321014111.Call No.: HF5823 T444A Subject(s): ADVERTISING | SALES PROMOTION | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 T444A (Browse shelf) Available 231138

Includes bibliographical references and index

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