Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996 - 754 p.
Includes bibliographical references and index
0133057151
ADVERTISING--MANAGEMENT
HF5823 / B377A 1996
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996 - 754 p.
Includes bibliographical references and index
0133057151
ADVERTISING--MANAGEMENT
HF5823 / B377A 1996