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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

By: Batra, Rajeev.
Contributor(s): Myers, John G | Aaker, David A.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, 1996Edition: 5th ed.Description: 754 p.ISBN: 0133057151.Call No.: HF5823 B377A 1996 Subject(s): ADVERTISING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5823 B377A 1996 (Browse shelf) Available 200309110082

Includes bibliographical references and index

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