BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Assael, Henry

Consumer behavior and marketing action / Henry Assael - 4th ed. - Boston, Mass. : PWS-Kent Pub. Co., c1992 - 748 p. : ill. (some col.)

Includes bibliographical references and indexes

ISBN: 0534925529

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF5415.32 / A872C 1992

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