000 -LEADER |
fixed length control field |
00933nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000035110 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422111404.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1992 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534925529 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001035538 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
A872C 1992 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Assael, Henry |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior and marketing action / |
Statement of responsibility, etc. |
Henry Assael |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
PWS-Kent Pub. Co., |
Date of publication, distribution, etc. |
c1992 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
748 p. : |
Other physical details |
ill. (some col.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
CONSUMER BEHAVIOR |
|
Topical term or geographic name entry element |
MOTIVATION RESEARCH (MARKETING) |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |