BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Edwards, Charles Mundy, Jr.

Retail advertising and sales promotion / Charles M. Edwards, Jr., Carl F. Lebowitz - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1981 - 531 p. : ill.

Includes index

ISBN: 0137750986

Subjects--Topical Terms:
ADVERTISING
RETAIL TRADE

LC Class. No.: HF5823 / E382R 1981

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