000 -LEADER |
fixed length control field |
01092nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000045405 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422113755.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1981 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0137750986 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001045961 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
E382R 1981 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Edwards, Charles Mundy, |
Titles and words associated with a name |
Jr. |
245 10 - TITLE STATEMENT |
Title |
Retail advertising and sales promotion / |
Statement of responsibility, etc. |
Charles M. Edwards, Jr., Carl F. Lebowitz |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice-Hall, |
Date of publication, distribution, etc. |
c1981 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
531 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
|
Topical term or geographic name entry element |
RETAIL TRADE |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lebowitz, Carl F. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Jul 4 2002 3:46PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |