Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 4th ed. , international ed. - Fort Worth, Tex. : Dryden Press, c1995 - 815 p. : ill. (some col.), col. maps - The Dryden Press series in marketing .
Includes bibliographical references and index
0030983428
EXPORT MARKETING
HF1416 / C946I 1995
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 4th ed. , international ed. - Fort Worth, Tex. : Dryden Press, c1995 - 815 p. : ill. (some col.), col. maps - The Dryden Press series in marketing .
Includes bibliographical references and index
0030983428
EXPORT MARKETING
HF1416 / C946I 1995