000 -LEADER |
fixed length control field |
01059nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000049002 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422114056.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1995 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030983428 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001049605 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
C946I 1995 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Czinkota, Michael R. |
245 10 - TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc. |
Michael R. Czinkota, Ilkka A. Ronkainen |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Fort Worth, Tex. : |
Name of publisher, distributor, etc. |
Dryden Press, |
Date of publication, distribution, etc. |
c1995 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
815 p. : |
Other physical details |
ill. (some col.), col. maps |
490 0# - SERIES STATEMENT |
Series statement |
The Dryden Press series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
EXPORT MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ronkainen, Ilkka A. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Dec 1 2003 2:21PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |