Lehmann, Donald R.
Analysis for marketing planning - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - 198 p.
MARKETING--UNITED STATES--MANAGEMENT
HF5415.13 / L435A 1994
Analysis for marketing planning - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - 198 p.
MARKETING--UNITED STATES--MANAGEMENT
HF5415.13 / L435A 1994