BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Cravens, David W.

Strategic marketing - 5th ed. - Chicago, Ill. : Irwin, 1997 - 670 p.

Subjects--Topical Terms:
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.135 / C728S 1997

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